Relationship Marketing Ten Steps To Budgeting #7
We’re getting much closer to the end of the budgeting process now. Once you have separated your budget into how much goes for each type of service, what you can afford to do in house and what is outsourced, you’ll want to consider separating each of these sections into start up and maintenance budgets.
Getting started is probably going to cost a little more than maintaining things over time. For example, if you’ve outsourced blog posting or writing you may need a large quantity to get started with, but you’ll be able to spread things out more over time perhaps only needing a few pieces of content per week.
Maintenance of your website and any technical details will also be less expensive over time. The software may initially cost a few hundred dollars to setup and have installed, but adding updates or tweaking functions will likely cost much, much less.
When you’re getting your price quotes from service providers you may wish to ask about maintenance costs involved down the line, especially when it comes to things like software and website maintenance. Many service providers offer discounts if you come back to them for things like maintenance updates and additional uploads. This will help you figure out what future costs might be on those items.
Your advertising budget might not have as much savings in the future. Many places charge set fees no matter what. There are a few places you can get discounts for advertising long term, but in the first few months you’re probably going to want to do a lot of split testing and avoid buying anything too long term.
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